Privacy Policy

This Privacy Policy was last updated on the 24th May 2018.

We take our relationship with all our users seriously, and this includes how we handle the data you give us. is committed to meeting the requirements of all relevant laws and codes regarding privacy, including the Data Protection Act 1998 and is registered with the ICO (Information Commissioner’s Office) as a Data Controller.

This Privacy Policy sets out the ways we process any personal data collected from you and provided to us via our Website.

When do we collect personal information?

Information that you provide voluntarily: 

Our Website is free for you to browse through and read. We only ask for your personal information for the following reasons:

If you want to purchase product(s) from the Website
If you want to take part in a Prize Draw or Competition
If you want to contact us, send us an email or offer feedback
If you want to receive Idee Pure news and exclusive offers via email

Information that we collect automatically: 

When you visit our Website, we may collect certain information automatically from your device.  In some countries, including countries in the European Economic Area, this information may be considered personal information under applicable data protection laws.

Specifically, the information we collect automatically may include information like your IP address, device type, operating system, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location) and other technical information.  We may also collect information about how your device has interacted with our Websites and Apps, including the pages accessed and links clicked.

Collecting this information enables us to better understand the visitors who come to our Website, where they come from, what content on  is of interest to them, what they have viewed or looked at and in some instances what they have purchased.  We use this information for internal analytics purposes, to improve the quality and relevance of our Website to our visitors and users and to deliver personally tailored retail offers (both on the website and through triggered email, SMS and direct mail (but only where you have agreed to these channels)).

This information may be collected using cookies and/or similar tracking technology.

Cookies and similar tracking technology

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you.  For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Notice.

What do we do with the information?

We will require you to provide particular personal information such as your credit card details and your billing address for the purposes of completing your order. We will only use this information for the purposes of managing your order or your usage of the Website. We will share your information with third party companies (such as couriers) for the express purpose of completing your order.

Providing additional personal information is up to you. We collect personal information to enter you in contests and notify you of results, to e-mail you with updates, news and special offers, to respond to your questions or comments, or to register you for certain features on the Website.

Idee Pure (and those people or companies employed by Idee Pure who help make this Website, its content and its services) will process and use your personal information in order to improve the service we provide enabling us to: speed up your searches, recognise you when you return to the Website, respond to your feedback, respond to problems, and tailor what we do to suit your requirements further.

We do not store credit card details nor do we share customer details with any 3rd parties

Beyond this, we will not share your information with any other company without your consent unless we are required to do so by law. If you give us consent then we may share your information with our partners, subsidiaries or subsidiary companies in order that they can contact you with information, promotions, products, services and offers that may be of interest to you.

We will never sell your information to any other company or third party.

Asking your permission

If you register on the Website or make a purchase, we may also contact you by email with further information or updates concerning our products.

Who processes your information?

Idee Pure (and those people or companies employed or contracted by Idee Pure who help provide this Website, its content and its services) will process the information we collect from you or you provide to us.

How to unsubscribe from our mailing list

Users can unsubscribe from our emails at any time. You can do this by clicking on the Unsubscribe link at the bottom of the email you’ve received. However, should you experience any problems, please Contact Us using the details in the Contact Us section below to remove your details.

Where do we store your personal information?

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

How long do we keep your information for?

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Links to other Websites

We may offer links to third party websites. However, we are not responsible for the content or information collection policies of third party websites. If you visit a third party website, we advise you to review their privacy and other policies. We do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to the third party websites.

Changes to our Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical or business developments. When we update our Privacy Policy we will take appropriate measures to inform you consistent with the significance of the changes we make. If Idee Pure wishes to make material changes to the way we use your personal information we will ask for your consent before we do so.

Anything else I should know?

The Data Protection Act gives you the right to access information held about you. If you’ve got any questions or concerns about the data we hold please contact us using the details below.

Except as otherwise provided, we will NOT disclose any information processed by us to any third party, unless required to do so by law. If you have any questions, wish to access, update or delete information, wish to opt out of receiving future communications, or have questions about our Privacy Policy, please contact us using the details below:

How to contact us:

Please email our Data Protection Officer at the following address: or send us a letter at Idee Pure, 9 Crown Industrial Estate, Poland Street, Manchester, M4 6BN

Contacting the regulator: 

If you feel that your personal information has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal information, you have the right to raise a complaint with the Information Commissioner’s Office.  You can contact them by calling 0303 123 1113 or go online to (please note we cannot be responsible for the content of external websites).